It’s been awhile since I did a “Throwback Thursday”. I’ve just had too much other stuff to post. Maybe I should start posting every day instead of every other day?
I picked this ad because it’s not only sexist, it’s also poorly written from an advertising perspective. The tagline: “Keep her where she belongs…” leaves you a bit lost.
Does she belong on the floor staring at your un-occupied shoes?
Naked on the floor?
At your feet? (But not while you’re in the shoes?)
The image is widespread and has been featured in multiple newspapers (online and print) in the last couple of decades as an example of “sexist ads of days past.” If anyone from Weyenberg Massagic shoes minds me posting this, please contact me. (My position as a woman at the feet of men means I will immediately comply with any and all orders).